http://blog.firstascent.com THE FIRST ASCENT BLOG Fri, 03 Feb 2012 19:11:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.firstascent.com/2010/02/04/first-ascent-hits-prime-time-tv/ http://blog.firstascent.com/2010/02/04/first-ascent-hits-prime-time-tv/#comments Fri, 05 Feb 2010 04:20:19 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=2035 http://blog.firstascent.com/2010/02/04/first-ascent-hits-prime-time-tv/feed/ 0 Summit on the Summit: Kilimanjaro climber and actress, Jessica Biel, was on the Jay Leno Show last night and talked about her climb to raise awareness about the global clean water crisis and her experience on the 19,340 foot peak. Jay showed some photos of the climb, including one that featured the entire group on [...] http://blog.firstascent.com/2010/02/04/first-ascent-to-make-olympic-debut/ http://blog.firstascent.com/2010/02/04/first-ascent-to-make-olympic-debut/#comments Fri, 05 Feb 2010 04:16:55 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=2032 http://blog.firstascent.com/2010/02/04/first-ascent-to-make-olympic-debut/feed/ 1 First Ascent outfits Peru’s first Winter Olympian, Roberto Carcelen, who will compete in the 2010 Vancouver Olympics in just a couple weeks. He was featured in his Downlight Sweater on Seattle’s King 5 News. http://blog.firstascent.com/2009/12/15/crist-brothers-highlight-first-ascent-ski-development/ http://blog.firstascent.com/2009/12/15/crist-brothers-highlight-first-ascent-ski-development/#comments Tue, 15 Dec 2009 22:39:47 +0000 Reggie Crist http://blog.firstascent.com/?p=1855 http://blog.firstascent.com/2009/12/15/crist-brothers-highlight-first-ascent-ski-development/feed/ 1 http://blog.firstascent.com/2009/11/12/field-stream-tests-gear-in-manitoba/ http://blog.firstascent.com/2009/11/12/field-stream-tests-gear-in-manitoba/#comments Thu, 12 Nov 2009 19:58:19 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1754 http://blog.firstascent.com/2009/11/12/field-stream-tests-gear-in-manitoba/feed/ 0 This past spring, we outfitted some Field & Stream editors in First Ascent gear for a two-week long ATV ice adventure in Manitoba, Canada. The result – a great review and ecstatic, warm, dry editors. You can see the gear in a May 2010 print edition article about the trip. For the review, click here! http://blog.firstascent.com/2009/11/11/first-ascent-highlighted-in-outside-winter-buyer%e2%80%99s-guide/ http://blog.firstascent.com/2009/11/11/first-ascent-highlighted-in-outside-winter-buyer%e2%80%99s-guide/#comments Wed, 11 Nov 2009 17:47:46 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1743 http://blog.firstascent.com/2009/11/11/first-ascent-highlighted-in-outside-winter-buyer%e2%80%99s-guide/feed/ 0 From puffies and shells to insulating layers, First Ascent captured the attention of Outside magazine’s Winter Buyer’s Guide. Mountain Guide Jacket “This water-resistant, quick-drying shell is lightweight but still roomy enough to layer underneath.” Bat Hang Hoodie “A piece we kept coming back to: it’s soft, moisture-wicking, and quick-drying and has a hood for extra [...] http://blog.firstascent.com/2009/10/29/whittakers-launch-first-ascent-in-denver/ http://blog.firstascent.com/2009/10/29/whittakers-launch-first-ascent-in-denver/#comments Fri, 30 Oct 2009 01:03:15 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1699 http://blog.firstascent.com/2009/10/29/whittakers-launch-first-ascent-in-denver/feed/ 1 Jim and Peter Whittaker were in Denver last week to support the launch of First Ascent. They made an appearance on KUSA-TV, the Denver NBC affiliate, to discuss how mountaineering has evolved over the years, from when Jim summited in 1963 to when Peter returned in First Ascent gear in May of 2009. http://blog.firstascent.com/2009/10/06/national-geographic-adventure-calls-first-ascent-hangfire%e2%84%a2-hoodie-top-performer/ http://blog.firstascent.com/2009/10/06/national-geographic-adventure-calls-first-ascent-hangfire%e2%84%a2-hoodie-top-performer/#comments Tue, 06 Oct 2009 23:35:34 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1589 http://blog.firstascent.com/2009/10/06/national-geographic-adventure-calls-first-ascent-hangfire%e2%84%a2-hoodie-top-performer/feed/ 1 National Geographic Adventure’s fall apparel guide features the First Ascent Hangfire™ Hoodie, and according to editor Steve Casimiro, the “hoodie works equally well as a lightweight jacket or insulating mid-layer.” http://blog.firstascent.com/2009/10/02/first-ascent%e2%80%99s-big-tahoma-pack-rises-to-the-top/ http://blog.firstascent.com/2009/10/02/first-ascent%e2%80%99s-big-tahoma-pack-rises-to-the-top/#comments Sat, 03 Oct 2009 00:00:32 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1578 http://blog.firstascent.com/2009/10/02/first-ascent%e2%80%99s-big-tahoma-pack-rises-to-the-top/feed/ 1 When put to the test, the First Ascent Big Tahoma pack delivers. Backpacker magazine’s gear testers subjected the Big Tahoma to treacherous rain, sleet and snow through the rugged, steep mountain terrain of Wyoming, Colorado and Utah. In its October issue, Backpacker rated the Big Tahoma five out of five possible boots, praising the pack’s [...] http://blog.firstascent.com/2009/09/24/celebrity-kilimanjaro-climb-for-clean-water-set-for-january/ http://blog.firstascent.com/2009/09/24/celebrity-kilimanjaro-climb-for-clean-water-set-for-january/#comments Fri, 25 Sep 2009 00:45:58 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1556 http://blog.firstascent.com/2009/09/24/celebrity-kilimanjaro-climb-for-clean-water-set-for-january/feed/ 0 Eddie Bauer and First Ascent are proud to support the effort for global clean drinking water by partnering the Summit on the Summit ascent. We’re thrilled to share it with you here on the Born Out There blog as the climb takes shape. Summit on the Summit: Kilimanjaro is an ascent to raise awareness of [...] http://blog.firstascent.com/2009/08/26/first-ascent-scores-high-marks-in-backpacker%e2%80%99s-apparel-guide/ http://blog.firstascent.com/2009/08/26/first-ascent-scores-high-marks-in-backpacker%e2%80%99s-apparel-guide/#comments Wed, 26 Aug 2009 21:27:15 +0000 First Ascent Brand Team http://blog.firstascent.com/?p=1442 http://blog.firstascent.com/2009/08/26/first-ascent-scores-high-marks-in-backpacker%e2%80%99s-apparel-guide/feed/ 2 First Ascent is a favorite of Backpacker magazine field testers, the BC-100 and Downlight Sweater received rave reviews in the September apparel guide. Testers wore the BC-100 on a 250-mile hike in Maryland, spending 18 days on the trail with rain or sleet on most days. One tester claimed the BC-100 was “critical to us [...]