
First Ascent is finally here! Now you can get geared up and ready for winter with outerwear and apparel built by the world’s most accomplished mountain guides. First Ascent now available in 183 Eddie Bauer stores in the U.S. and Canada. To locate the store nearest you, click here.

This clothing line looks like it may compete with the big names like Arcteryx, Patagonia and Mountain Hardwear, but until I start seeing it at the crag and get the opinion of my peers I’ll keep buying the stuff I know I can trust.
I don’t know what market you guys are shooting for, but there are only so many ‘mountaineers’ out there, but a crap load of us die-hard rock climbers, and we are always in need of clothing that lasts, is simple and fits well. I hope you take us into consideration. I would love to see that hooded down jacket in real life, that would make belaying our friend while they dog a route in 30 degree weather bearable.
Good luck!