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Summit on the Summit: Kilimanjaro climber and actress, Jessica Biel, was on the Jay Leno Show last night and talked about her climb to raise awareness about the global clean water crisis and her experience on the 19,340 foot peak. Jay showed some photos of the climb, including one that featured the entire group on the summit wearing their First Ascent gear!
First Ascent outfits Peru’s first Winter Olympian, Roberto Carcelen, who will compete in the 2010 Vancouver Olympics in just a couple weeks. He was featured in his Downlight Sweater on Seattle’s King 5 News.
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Posted Under: Media, Product
This post was written by First Ascent Brand Team on February 4, 2010 Comments (0)
First Ascent met up with Alberto Schiavon last week and shared some gear with him. We were lucky enough to be his chosen jacket – the Mountain Guide Jacket – on the podium.
First Ascent would like to congratulate Alberto Schiavon, Snowboard X bronze medalist at the 2010 Winter X Games. The Italian World Cup racer and Olympic contender stood on the podium at Winter X for the first time. Alberto fought his way through one of the most competitive fields in Winter X Games history in a thrilling final.
“Well, it’s pretty hard to describe how I feel, being Italian and to win a medal in what is considered the biggest event in the world of extreme sports is just an honor. I am stoked; this will give me the right confidence and the perfect approach to attack the Olympic Games in Vancouver, Canada. See you there.”
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Posted Under: Expeditions
This post was written by First Ascent Brand Team on February 2, 2010 Comments (0)
Outside Magazine online featured a six-page spread on the First Ascent- sponsored Arctic Surf expedition. The article chronicles the month-long journey of the six professional surfers as they braved the 30-to-40 degree Fahrenheit waters off Lofoten Islands, the southern portion of a secluded archipelago in northwestern Norway, in search of untamed waves and undiscovered breaks. To read more about their expedition, go to:
When coastal storms hit the Sierras, it’s time to go “billy goating” for powder, skiing all the steep granite faces that usually don’t hold snow. This past week Tahoe was hit with an epic 6-day storm unloading 5-plus feet of fresh snow. I started the week storm skiing on KT-22 and checking out how some of my favorite lines were starting to fill in. We rode some of the best lines on the upper mountain and then pillaged the “rooms of rock” — skiing all the nooks and crannies for the last stashes of fresh powder Read More…
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Posted Under: Guides
This post was written by Michael on January 27, 2010 Comments (0)
Heavy snow continues to fall in the Lake Tahoe region. As predicted, there has been over 4 feet in the past 4 days and more snow is forecasted. First Ascent guide and local Tahoe patroller Lel Tone has been busy at work throwing bombs and trying to keep the resort open. “It’s been a battle,” admits Tone, “but this is why we live here.” Read More…
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Posted Under: Guides
This post was written by Reggie Crist on January 23, 2010 Comments (0)
Last week the First Ascent team traveled to Ouray, Colorado to celebrate the start of ice climbing season and to sponsor the 15th Annual Ouray Ice Festival.
The festival kicked off with presentations by some of the most accomplished climbers in the industry: Caroline George Read More…